The Production Standard
Version 2.0, 2026What AI does here
It researches, sketches, drafts and produces at a speed no studio matches by hand. That includes early drafts of marks, palettes, layouts and content. It composites product imagery you've supplied into new scenes and settings.
Who decides
People. Quinton and Jacques set the direction, refine the work and sign it off before it reaches you. Every concept, mark, palette and typeface has a named person who approved it. If it wouldn't pass as commissioned work, it doesn't ship.
What it never does
It doesn't invent a product that doesn't exist, fake a review or a result, or copy another designer's work.
What you're told
Every deliverable comes with a written note of what was AI-assisted and who approved it, plus platform disclosure wherever a platform requires it. Not a clause in a contract. On the work, every time.
Why this exists
AI is getting very good at most of what agencies sell, and most studios are either quiet about using it or loud about it with nothing to show. Neither is much use to you. This is written down, dated and versioned, so what we told you in a meeting is still checkable a year later.