About MOLLENTZE
A Cape Town brand systems studio. We build the strategy and identity, then stay on and run the work that keeps it consistent.
Two brothers
MOLLENTZE was started by two brothers, Quinton and Jacques, who wanted to spend their working life doing exactly this: building brands properly for businesses that take the work as seriously as they do. We argue like brothers, and we back each other like brothers. Clients get the same deal.
We're a small, senior team, which means less time managing layers of people and more time on the actual work. We scope every project around where a business genuinely is, and move with you as that changes.
What we are
- In it past handover
- Systems people, not decorators
- Small on purpose, senior, hands-on
- Straight with you, even when it costs us the upsell
- Cape Town based, across UK, European and US time zones
- Selective about what we take on
What we are not
- A logo shop
- A template factory
- An account management layer between you and the work
- Trend chasers
- The cheapest quote you'll get
- Yes people
How we work
Six phases, in order. Each one is built on what the last one found.
- 01 Discovery & AuditStakeholder interviews, a brand audit and competitive landscape research that uncover where a business can genuinely differentiate.
- 02 Brand StrategyPositioning, audience segmentation, messaging framework and tone of voice, built on what Discovery & Audit uncovers.
- 03 Creative ConceptTwo or three distinct visual directions, presented and approved before full identity work begins.
- 04 Master Brand IdentityThe full logo system, typography, colour palette and photography direction, built from the approved concept.
- 05 ActivationBringing the brand into the world through websites, content, campaigns, and the photography, video and event work that make it visible day to day.
- 06 StewardshipOngoing support, from day-to-day presence and content to new campaigns and projects, so the brand evolves while staying grounded in its foundations.
The team
Start a project
Tell us where things stand and where you want to take it. We'll come back with a clear way forward.